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Our research methodology and process
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"How To Instructions" -How to Run an online Query of the Directory of Major Malls data"How To Instructions" - How to locate centers planning an Expansion or Renovation
"How To Instructions" - How do I find co-tenancy situations using ShoppingCenters.com (click to view instructions)
Download the current DMM on the Web Online Access manual
Technical Support
Frequently Asked Questions about Directory of Major Malls data products:
- What is the Directory of Major Malls?
- What is the history of the Directory of Major Malls?
- When is DMM published?
- How often is the DMM database updated?
- In addition to the printed edition Directory of Major Malls, in what other formats is the DMM available?
- DMM product features snapshot
- What is the Cost of the Directory of Major Malls products?
- Can I subscribe on a regional basis?
- Can I share my subscription with other people?
- What types of subscriptions are offered for multiple users?
- What are the benefits of the Online Web subscription over the printed book?
- What are the details included in each DMM major shopping center/mall listing?
- What other information does DMM offer in addition to the detailed shopping center and mall listings?
- Are there any sections which are exclusive to the printed Directory and not available in the other formats?
- Which contacts do you list and how many are available?
- Are the longitude/latitude coordinates available?
- Is additional demographic information available?
- Do you include sales and visitor traffic figures in the listings?
- How do I find the high end shopping centers?
- Why should I subscribe to Directory of Major Malls products?
- Who uses the Directory of Major Malls and why?
- What if I have questions about the data and DMM products?
- What if I need technical support?
- What if I notice some incorrect or outdated information?
- How can I list my center?
- Is there a list of all the data fields included in the DMM products?
- Is there support documentation for the site?
What is the Directory of Major Malls?
Directory of Major Malls is the essential resource of major shopping center and mall information
that gives you quick fingertip access to thousands of details and contacts. The Directory
concentrates on over 7,700 major shopping centers and malls in the U.S. and Canada, which
are approx. 200,000 sq. ft. and above in size, as well as centers classified as
Lifestyle/Specialty/Mixed-use of any size. The printed directory contains over 290,000 store
locations and 19,500 individual center contacts, all in one convenient volume. The final edition of the printed format was released in January 2012. A limited number of copies of the final edition are still available.
Click here to view sample pages from the print directory
DMM Subscribers can access the DMM data 24/7 on at our online subscription site at www.shoppingcenters.com.
The online site is updated on a monthly basis and can be subscribed to annually or used for "pay as you go" custom report and database pruchasing.
Directory of Major Malls, Inc. has been the leader in providing detailed information on the major shopping centers and malls in the US and Canada for over 30 years. By covering the specific niche of both open (open-air strip/community/power, off-price/) and enclosed centers of approximately 200,000 square feet and above, we have been able to focus our attention on maintaining the very latest details, tenant lists, ownership and contact information on the over 7,600 major US and Canadian major shopping centers and malls which make up this specialized group of retail locations. In addition to this main body of listings, we have further enhanced our databases to include more specialized areas of retail that may not meet our standard size criteria, but have been emphasized in the retail industry as an important category of retail developments. Therefore, the DMM database does also include listings of lifestyle/specialty/ mixed-use retail locations that include a reasonable amount of retail space.
What is the history of the Directory of Major Malls?
The printed Directory of Major Malls, originally introduced as a spin-off to the now "retired" twice
monthly newsletter SHOPPING CENTER DIGEST 30+ years ago,
has evolved in the past thirty years into a suite of data products which concentrate on the niche market of the major shopping centers and malls in the U.S. and Canada which are 200,000 square feet and above in size as well.
Published under the corporate identity of Directory of Major Malls, Inc, since 1994, the valuable DMM data is available in print as the 2,300+ page, single volume DIRECTORY OF MAJOR MALLS, online at http://shoppingcenters.com which includes online searching, report generation, mailing lists and custom databases, as well as in the form of licensed datasets integrated with leading GIS/Mapping and Analysis software. The enormous amount of ongoing activity in the retail sector is what has continually strengthened the need for a resource like the Directory to continue to serve the professionals and companies working within this industry. After all, someone has to keep track of all this information. That is what continues to be the goal for the research staff at the Directory of Major Malls, Inc. There's more information scattered about than ever before. Directory of Major Malls electronic and printed products are used across the country and internationally by the leaders in the fields of retail, development, investment, design, promotion, service and education. DMM has continually responded to the ever-changing marketplace by introducing new data relevant into its databases files and products.
DMM has been a valuable resource for retail and shopping center leads industry leaders throughout this time. Click here to for some further insight and a sampling of customers.
When is DMM published?
The final print edition of the Directory of Major Malls was published in January 2012. A limited number of copies of this edition are still available. New listings and listing updates are uploaded onto the DMM on the Web site on an on-going basis. Custom direct licensed datatset are released each January and June.
How often is the DMM database updated?
On the average we update over 90% of our listings each year and add 100's of new listings annually and update tens of thousands of contact and tenant.
Directory of Major Malls makes every effort to provide you with the most up-to-date data in the industry. Our research process involves several update campaigns annually to update and gather new data directly from the source, the shopping center owner/developers and their authorized agents. Additionally we're locating and tracking information through mail, phone interviews, fax, e-mail, industry periodicals, public relations contacts, the Internet and personal contact at industry events.
In addition to our scheduled research campaigns, there is an ongoing emphasis all year long on acquiring new listings and tracking the continuous flow of ownership, contact and tenant changes.
Our research process and commitment to our users makes the DMM data as timely as possible within the constraints of even the tightest production schedule. We are updating our data up to the last possible moment prior to release to be assured our customers are receiving the latest information on this important niche of major and specialized retail projects.
Our steadfast position as a primary source to retailers, owner/developers, management companies, promotional, retail design, architectural firms, service and supply companies has helped us form strong long standing and cooperative relationships with the primary shopping center developers and managing companies in the industry. Consequently, both the major and minor players in the industry are consistently agreeable in responding to our requests for not only updates on their existing projects but also with keeping us well informed of their new developments, renovations/expansions and acquisitions.
Complete Statement of Methodology
- Online subscription - Directory of Major Malls - on the Web online format gives you unlimited access 24 hours a day. You can run searches, view and print details on centers individually as well as view the 54 major metro area maps and over 3,300 site/leasing plans. Our enhanced data, fast access and comprehensive information allow you to maximize your time and increase your bottom line!
- Online Contact Files and reports
Visitors to www.shoppingcenters.com have the opportunity to access the DMM data in a variety of pre-formatted, reports and file downloads
on a "pay per record" basis for non-commercial, internal use. Simply run a
Free Query
and view the results of your search and a list of fees for the reports and downloads. Payment is made online by credit card with immediate access to your purchase.Power Search:
Powerful search option accessible on the Directory of Major Malls� (www.shoppingcenters.com.com) website which use 24 criteria fields. - Custom databases
If the self serve site is not the solution for you, speak with one of our sales representatives to discuss your specific needs. More complex data filtering or delivery can be handled in-house on a custom basis. Please note this custom service begins at $500 and pricing is based upon data extraction, content and delivery format. Call us at 800-898-MALL ext 204 for further discussion or use our contact form.
V.I.P. Contact files, database files, mailing lists and reports can be created for you based upon your specific needs. Standard formats with any one or more of the six primary contacts can be included along with other fields of data from the most current DIRECTORY OF MAJOR MALLS database. The files are available in a variety of "raw" database formats such as XLS, DBF, and ASCII Delimited for import into third part software such as; Excel, Act and Microsoft Access, for internal, non-commercial for research, marketing and sales prospecting.
DMM product features snapshot
| Product Features | Directory of Major Malls in print | Directory of Major Malls on The Web | |
| All detailed major shopping center and mall listings |  |
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| Site/Leasing Plans | |
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| 54 Major Metro Area Maps | |
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| Updates | Annual | Ongoing | |
| Regional versions | |
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| Add-on Trend Demographic Variable dataset (US Listings) | |
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| Add-on Geocode dataset | |||
| Export all data |  |
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| Unlimited Report printing | |
Can I subscribe on a regional basis?
Yes, our online subscription product is available on a regional basis. This helps you save money by paying only for the regions you need.
The DMM data is broken down into 6 regions:
| NORTHEAST | CT, ME, MA, NH, NJ, NY, PA, RI, VT |
| SOUTHEAST | AL, DE, DC, FL, GA, MD, NC, SC, PR, VA, WV |
| NORTH CENTRAL | IL, IN, KY, MI, OH, WI |
| SOUTH CENTRAL | AR, IA, KS, LA, MN, MS, MO, NE, ND, OK, SD, TN, TX |
| WEST | AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY |
| CANADA | AB, BC, MB, NB, NF, NS, ON, PE, PQ, SK |
Can I share my subscription with other people?
The Directory of Major Malls subscriptions have been designed and priced for single users.
There are controls that prevent simultaneous usage by more than one person using the same password.
There are also controls that prevent unreasonably high levels of usage for a single password.
Discounts are available for multiple users within an organization. Speak to one of our sales
associates at 800-898-6255 x204 or contact us via our online contact form.
What types of subscriptions are offered for multiple users?
We will work with you to develop a subscription plan based on your specific needs, e.g., number of
users, number of workstations, data licensing etc. For more information on multiple user
subscriptions, Speak to one of our sales associates at 800-898-6255 x204 or contact us via using
our online contact form.
What are the benefits of the Online Web subscription over the printed book?
Some customers swear by the print book over any electronic version of the Directory of Major Malls
data. The print book is quite handy for a quick look-up of a center and or an 'at a glance'
review of the Owner/Developer portfolios or specialty indices. However it is only printed once a
year while the online website has monthly uploads of updated information along with the ability to
run basic searches, use the live links from the metro area maps to the actual listing details and
have 24/7 access from anywhere with internet access.
What are the details included in each DMM major shopping center/mall listing?
| Location and Market Information: |
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| Physical Features |
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| VIP Contact Information - Six Primary contacts with name, company, address, phone, fax, e-mail, and company website |
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| Sales and Visitor Traffic
Sales / Visitor traffic figures explained – These figures are based upon proprietary information provided by the owner/developer or the authorized agent for the center. In some cases the landlords prefer to provide this information directly to interested parties and therefore choose not to provide these specific details to DMM for inclusion in our database. Since this is the case with a large number of listings, we strongly suggest you use these fields for informational purposes only and not as search criteria as your results will be a heavily skewed. |
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| Leasing Information |
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| Center Classifications
Center Classifications:
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| Tenant Information |
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All three standard formats of the Directory of Major Malls products include the following extended information:
- 54 Major Metro Area Maps pinpointing the locations of existing and planned projects.. These maps are references; precise street locations are available along with further information on each center within the DMM database. The maps provide an up-to-date and accurate depiction of major retail space in the active areas in the U.S. and Canada.
Each map has been standardized to provide locations within a
20-30 mile radius of each city, unless otherwise noted. Although these maps are snapshots of these markets and can not be modified, the online subscription to DMM on the Web / ShoppingCenters.com includes an interactive legend to hotlink to the complete listing for any center located on the map and can be printed and copy/pasted to other documents.
- Canadian Shopping Centers and Malls are an important feature of the DIRECTORY, thereby making it the only publication providing in-depth information on malls and shopping centers in both the U.S. and Canada under one cover. Over 650 are included in the current book and databases.
- Future and Planned Shopping centers and Malls are also included in the DMM products. In the book format they are organized as a separate section and index. Online they can be accessed simply by running a search for opening year of the project. These proposed projects are reconfirmed each year as active projects. Currently there are over 450 proposed projects active in DMM database.
- Portfolio of the Top 50 OWNER/DEVELOPERS and MANAGEMENT COMPANIES section lists the portfolios for 50 of the leading owner-developers and management companies in the industry. The existing and planned shopping centers, listed in this directory, of each company is provided alphabetically by name, along with the locations, GLA
, anchors, and opening dates. Over 2,600 centers are controlled by these 50 companies - a great source for anyone needing at-a-glance information on some of the top projects and players in the industry.
Gross Leasable Area (GLA)
For DMM purposes, this is the square footage of the retail portion of the project only. The figure provided DMM does not include any additional space dedicated to residential, office or hotel - Organized Indexes of all Listed Center/Malls is arranged alphabetically by name of shopping center, city and state location, along with exact page numbers. A division between existing and planned centers allows easy access to each section of centers. Additionally, there are two specialized indices for the focused areas of; "Malls with a Food Court" which includes approx. 1,470 listings and "Malls Which Accept Temporary Tenants" which lists approx. 2,460 projects. See the pink and yellow pages at the back of the book for these special sections.
Which contacts do you list and how many are available?
We currently list approximately 19,500+ VIP contacts with full name, address, phone fax and email details
- Owner/Developer
- Leasing Agent
- Specialty Leasing Contact
- Management Company,
- Mall Manager
- Marketing Director
Longitude/Latitude coordinates:
Latitude and longitude lines form an imaginary grid over the Earth's surface. By combining longitude and latitude measurements, any location on earth can be determined. These coordinates are imported into a GIS/Mapping system to create maps pinpointing locations and additional integration with other data for analysis and other business intelligence activities.
Yes, longitude and latitude coordinates are appended to the DMM listings and verified manually using a combination of GIS software and satellite imagery. This approach provides a more accurate location point for DMM data point users to overlay market demographics, customer information and other data used for aggregation and analysis purposes. These coordinates are proprietary but can be licensed for non-commercial, internal use and are available a number of different ways.
- As a custom licensed dataset. See our custom dataset products page for more details or speak to a member of our sales team (845) 348-7000 x204
- Through our reseller network which includes many of the leading GIS/Mapping vendors. See our Affiliates link for a current list of resellers.
We offer an add-on dataset for the online subscriptions to DMM which we refer to as the Trend Demographic Add-on.
- Average Household Income
- Population
- Number of Households
- Median Age
Do you include sales and visitor traffic figures in the listings?
As much as we would like to say we have 100% coverage in this area, we can not. These details are proprietary information and some owner/developers choose not to provide it to us. They would prefer you request it directly from them. That being said, approximately 30% of our listings do include some of this information and
appears when available. The online access of the DMM products allows you to search on these fields so that you are able to locate the listings where these fields are populated.
How do I find the high end shopping centers?
Since DMM does not classify or rate the centers at this time, there is no single field to be searched to locate these types of centers. Therefore we suggest searches are run based upon a selection of tenants which fall into this category. For instance, Neiman Marcus, Coach,
Nordstroms and William-Sonoma, You can then use their locations for guidance in tracking down this segment of shopping centers and mall.
- DMM known as "The Bible" of the shopping center industry, for over 30 years.
- DMM specializes in US and Canadian centers, 200,000 square feet and above.
- DMM features details on lifestyle/specialty centers of ANY size.
- DMM highlights key demographics, physical features and categorized tenant lists.
- DMM provides multiple VIP contacts for each shopping center and mall listing.
- DMM serves:
Retail Chains Shopping Center Owner/Developers Research Organizations Entrepreneurs Management Companies Service and Supply Companies Financial Investment Firms Government and Academic Institutions
Who uses the Directory of Major Malls and why?
Retailers
Both Major retail chains and up and coming retailers use DMM to locate and analyze new locations, review existing markets as well as pinpoint the competition
Specialty and Seasonal Retailers, such as those leasing carts, kiosks and in-line space on a short-term basis year round or just during the holiday season. DMM helps identify those major centers with specialty leasing programs and the specialty retail leasing contact.
Owner/Developers and Management companies who build and manage shopping centers and malls use DMM as a valuable reference tool. DMM helps them analyze the tenant mix of other centers in their area, other locations of stores that are tenants in their projectsand keep track of what companies oversee other major retail locations.
Financial Institutions and investments companies managing stocks owning shopping centers use DMM. This segment of the industry needs to react quickly to changes in the industry such as store chain closings and openings, the sale of portfolios of shopping centers and malls sales, new developments and construction and properties affected by natural disasters such as hurricanes and floods. The investment portfolios they analyze are affected by this type of activity on a daily basis.
Some examples are: When a major department store chain files bankruptcy or a retailer decides to close all the locations of one of their chains, which centers are affected? Who owns these properties? How much of their property portfolio is affected by closings? What effect will that have on the overall stock value for both the landlord and the retail chain?
Suppliers and service companies who are involved in such things as the sale of security uniforms, recycling services, energy management, stroller rentals and gift card programs use DMM to identify and contact new prospects and sales leads at the individual centers. The DMM Top 50 Portfolio section in the print Directory also allows them to evaluate the size of a company based upon the number of listings they oversee. Use of the DMM data in the electronic formats allows them to search by specific companies and export contact information for marketing and direct campaigns.
Marketing and Promotional companies who help promote businesses through publicity campaigns and advertising find DMM a resource for marketing analysis, marketing contacts (ads you see in the mall, shopping bags, give-aways, cleaning service, valet parking.
Architectural and Design Firms of the malls or stores as a reference to other properties and retail locations as well as to promote their services.
Construction companies involved in the building and renovation of shopping centers malls and stores. DMM provides information on proposed centers and those underdevelopment as well as those planning a renovation or expansion.
What if I have questions about the data and DMM products?
Our customer service and sales staff will be happy to assist you in determining how DMM can best serve your retail information needs. Call 800-898-6255 x204 or use our contact form.
What if I need technical support?
Free technical support is available during our regular business hours, Monday - Friday 9:00 am -5:00 pm EST. Call 845-348-7000 x200 or email:
tech-support@shoppingcenters.com
What if I notice some incorrect or outdated information?
The DMM research staff is always looking for updated information both large and small for any and all of our listings. We urge anyone using the DMM products to notify us of any inaccuracies in our listings. We will react as quickly as possible to verify and correct the data so that it appears in the next release or data upload of any of our products.
How can I list my center?
If you are an authorized agent of a center which you believe may not already be listed in DMM, have information regarding a planned center or an existing one which needs additional details or corrections, please contact our research department via e-mail at research@shoppingcenters.com or call (800) 898-6255 x212
Is there a list of all the data fields included in the DMM products?
Yes, click here to download an XLS which includes the entire breakdown of data fields in the DMM products. Additional worksheets in the XLS include Lookup tables and definitions for codes used within in the data fields.
Can I download a copy of the help documentation for the site?
Yes, click here to download the current manual.
Definitions:
DMA - The Trend Demographic Add-on for the Directory on Computer program includes the DMA code for the location of the shopping center/mall. Designated Market Areas (DMAs) are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMAs cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 Designated Market Areas throughout the U.S.
Metropolitan Statistical Area (MSA) - Beginning January 2006, the Major Metropolitan Statistical Area (MSA) boundaries referenced in the DMM data have been converted to the Core Based Statistical Areas adopted by the US Census Bureau to standardized geographic areas around major cities.
Metropolitan and micropolitan statistical areas (referred to generically as "core based statistical areas" or CBSAs) are statistical geographic areas defined by the federal Office of Management and Budget (OMB), following a set of official standards published in the Federal Register. To meet the needs of various users for standard units at various geographic scales, OMB's standards provide for a flexible framework of area definitions that includes, in addition to metropolitan and micropolitan statistical areas, metropolitan divisions, combined statistical areas, New England city and town areas (NECTAs), NECTA divisions, and combined NECTAs. Documentation of the metropolitan and micropolitan statistical area standards and how they are applied is available on the Census Bureau's website or from the Population Distribution Branch, Population Division, U.S. Census Bureau, Washington, DC 20233-8800, telephone (301) 763-2419. Click here for a Census Bureau Definitions document
Click here to download the look-up table of MSA/CMSA codes used in DMM data exports