Optimizing and maximizing returns on investment is at the heart of Retail Planning & Broker Analytics. Brokers and Leasing Managers are accessing DMM’s extensive retail dataset as a foundation for managing shopping center health across the United States and Canada and monitoring tenant strength across all chain categories; National, Regional, Local and Independent.
Retail mix, or co-tenancy, is one of the key decision drivers to shopping center success. Brokers and Leasing Agents use DMM’s categorized tenant list and comprehensive center details of 100+ relevant attributes to analyze the market demands and adjust their strategic leasing/tenanting plans accordingly. The results achieved by this planning are competitively relevant tenant mixes in centers and retail experiences that are in sync with the existing and potential customers in the Trade Area.