Specialty leasing has transformed from a stopgap solution into a core strategic driver for retail properties, fueled by shifts in consumer behavior, brand experimentation, and the rise of experiential activations. Today’s flexible retail model emphasizes proactive planning, digital lead generation, integrated leasing teams, and technology-enabled operations.

Retailers use short-term spaces to test markets and concepts, while owners leverage pop-ups, touring exhibits, and community-focused experiences to generate foot traffic and diversify revenue. As the discipline matures, specialty leasing is becoming a sophisticated, data-informed engine shaping the future of shopping centers.

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Shopping center landlords face unique challenges managing Common Area Maintenance (CAM) charges and reconciliations. This comprehensive guide explores proven strategies for streamlining CAM processes, reducing tenant disputes, and maintaining transparent communication that strengthens landlord-tenant relationships while optimizing property performance.