The strategic alliance between DMM, B I Spatial, Near, Inc. & Claritas creates powerful and unique, proprietary metrics that facilitate faster & quantifiable data analytics that organizations need to extend their brands beyond the traditional radius ring methods of analyzing locations.
By integrating quarterly mobile observations & 70% trades areas into the shopping center metrics, DMM is able to identify segmentation profiles that take retail analytics beyond generic proximity demographics and drive-time rings to create a tailored view of the actual customers visiting a center and the retail behaviors that drive their purchases. DMM derives actionable, focused data for management decisions that are reflective of the true activity driving sales revenue and center identity.
With just a few quick and easy clicks, ShoppingCenters.com elevates Site Selection, Center Tenancy planning and Target Marketing as the RIGHT tool to gauge “REAL” market share and retail viability.