New Data Alert: Q2-2024 Mobile metrics for U.S. major shopping centers and malls

Mobile Activity Shifts (Q2-2024)

+157% : Average Top 10 Quarterly mobile activity change

-30% : Average Lowest 10 decrease in activity

+5% : Average change between Quarters

+10% : Tourism traffic (50 miles away)

+7% : Tourism traffic (100 miles away)

New release – Q2-2024 Mobile metrics for U.S. major shopping centers and malls

The latest release of trade area analysis for the DMM major shopping centers and malls in the U.S. is now available on ShoppingCenters.com and via custom dataset licensing options

Top 5 recurring PRIZM segments across the DMM dataset

# of properties per segment

Middleburg Managers : 2,547
Cruisin’ to Retirement : 2,539
Country Squires: 2,534
Country Strong: 1,988
Big Sky Families: 1,885

Additional highlights include:

📈 Top 10 increases for mobile activity by Qtr: 71% to 199%
Nine (9) are open-air centers with an average GLA of 524,079 sqft

📉 Biggest decrease in mobile activity by Qtr: -28% to -25%

🚗 Average Miles Traveled to a property: 11.35 miles

🏬 Cross-Shopping Reporting : Highest this quarter: 31% Unique Visitors and 49% Visiting Both centers

Additional update mobile data variables include:

Cross-Shopping Reporting
- Top 5 Cross-Shopped Centers with center types and distances
- Nearest Competing Center and e
- Nearest Comparable Center w. distance
- Nearest Competing and Comparable sh ctrs
Area Visitation Metrics:
- Tourism % and distances
- Average Distance Traveled (multiple variables)
- Nearest Competing Center w. distance
- Nearest Comparable Center w. distance
- Top 5 Visitor Segment distance
- Avg. Miles Traveled by Visitors to the property
  o By Center Classification
  o By Center Type
  o By Region
  o By Top 10 Landlords
Anchor Store Status and GLA Metrics
- Total Anchor GLA
- Total Closed/Vacant Anchor GLA
- % of Total GLA with Closed/Vacant Status
- Owner Portfolio GLA metrics
- Filter to identify and Locate Closed/Vacant Anchors
Tenant Lists
- Categorized Tenant Lists (16 Categories)
- Retail Chain Type Metrics (National, Regional, Independent)
…and more

Sample Mobile Visitor Metrics and PRIZM Segments

Sample cross-shopping reporting

Keep Reading about DMM’s mobile metrics, enhanced trade area analysis, demographics and segmentation variables (partnership sources include: Claritas, PRIZM, Azira mobile data and BI Spatial).

Access these “Ready Made Results” quickly and easily to achieve these results

Identify potentially distresses properties ripe for acquisition of redevelopment
Focus on which centers compete by visitor traffic and center classification
Understand target consumers activity and behavior more succinctly
Making faster decision. Focus Your Efforts

Reference materials:

Related articles: