Mobile Visitation Data Matters for Retail Shopping Centers
In partnership with BI Spatial, Directory of Major Malls offers custom licensing of Visitation Data to U.S. shopping centers.
Select from Two options:
- Visitation Table – Representation of DMM shopping center visitor traffic by Census Block Group from up to 100 miles from each center.
- US Visitation by Hex Grid – A custom supplemental offer from BIS Spatial provides a representation of ALL visitation activity in each hex grid of the US.
Mobile visitation data provides crucial insights for retail shopping centers by:
- Revealing customer journey patterns – showing locations shoppers visit before and after coming to the retail center
- Identifying customer demographics – helping retailers and shopping center landlords understand who their customers and visitors to the property are and their geographic origins
- Reflecting digital shopping dominance – with smartphones accounting for approximately 78% of global digital commerce website visits as of Q4 2024
This data enables retail locations to make more informed decisions about marketing, tenant mix, and overall strategy based on actual consumer behavior patterns.
