Data

The Directory of Major Malls (DMM) has partnered with Esri to deliver the extensive DMM database of 17,000+ US and Canadian shopping centers and 360k tenant locations as a feature service on the Esri ArcGIS platform.

This integration includes sophisticated trade area analytics derived from mobile device activity, providing detailed consumer profile demographics, segmentation, and cross-shopping metrics at the zip+4 and census block group levels.