2Q-2024 Mobile Metrics, Precise Geofences, Latest DMM dataset metrics, Spotlight on Chino Spectrum Town Center

DMM Retail Shopping Center and Mall Geofences: Elevating Retail Analytics with Precision

Precision and context are crucial in retail analytics, with a focus on eliminating noise for reliable insights. DMM offers precise geofences for over 20k shopping centers, enhancing retail analytics with detailed spatial boundaries and exclusion of non-retail features.

These virtual spatial boundaries for shopping centers go beyond conventional “building focused” geofences by incorporating parking and other related retail outparcels. These geofences enhance studies on customer behavior and brand choices by providing precise retail polygons that focus solely on the retail environment, excluding non-retail distractions like nearby buildings. This meticulous approach ensures that the insights derived are solely retail-centric and relevant for accurate analysis.

Latest metrics: DMM Major retail shopping center & tenant locations

🏬 332,000+ tenants (16 store categories plus Anchors sqft and status)
🏢 9,100 major US and Canadian shopping centers
🎡 3.76 Billion Sqft of retail space

Read more metrics here

* Coming soon: 7k+ “small center” locations

2Q-2024 Mobile and Trade Area metrics: U.S. major shopping centers and malls

Q2-2024 Mobile metrics for U.S. major shopping centers and malls are now available from DMM / ShoppingCenters.com.

Notable mobile activity shifts this quarter: Top 10 increases for mobile activity by Qtr. range 71% to 199% ;
Biggest decrease in mobile activity by Qtr: range -28% to -25%.
Average Miles traveled to a center by a visitor: 11.35 miles

Cruisin’ to Retirement and Big Sky Families are 2 of the Top 5 PRIZM Segments for visitors according to the Q2-2024 mobile metrics for U.S. major shopping centers and malls. Find out about the other consumer metrics and demographics.

Spotlight on a Top 10 Growth Market Center:
Chino Spectrum Town Center

According to the trade area analysis available on ShoppingCenters.com:

Primary Market Population: 2,104,532
Average Household Income: $109,570
Number of Households: 630,689
Average Shopper Age: 39.0
Projected Five-year Income Growth: 14.72%

Two of the Top 5 PRIZM® consumer segments:

Multi-Culti Families: Represent a segment of Urban “Midscale Younger Family Mix” (Younger Age: 25-44), Shops at Bloomingdale’s, visits Mexico, watches Unimas, attends Mexican League soccer games and eats at Jack in the Box.
Urban Achievers: Represent a segment of Mostly Homeowners who are “Midscale Middle Age Mostly w/o Kids” (Middle Age: <55), College Graduates, Shops at Nordstrom Rack, Watches Univision, Attends Bowl Games, Listens to Spanish Adult Hits and eats at California Pizza Kitchen

Top 5 Cross-Shopped Centers to Chino Spectrum Towne Center

Click here for details on improved site selection, center tenancy planning, and target marketing via quick access to segmentation and lifestyle behaviors & preferences.