Retail Brand Metrics for Smarter Decisions
Posted onIncrease your understanding of retail brand metrics through extensive data analysis on store chains and independent retailers.
Increase your understanding of retail brand metrics through extensive data analysis on store chains and independent retailers.
Mobile Visitor data enable retail locations to make more informed decisions about marketing, tenant-mix, and overall strategy based on actual consumer behaviors.
The Directory of Major Malls (DMM) has partnered with Esri to deliver access to 364,000 tenants with over 106,000 retail brands across 17,000+ US and Canadian shopping centers as a feature service on the Esri ArcGIS platform.
This integration includes sophisticated trade area analytics derived from mobile device activity, providing detailed consumer profile demographics, segmentation, and cross-shopping metrics at the zip+4 and census block group levels.