Directory of Major Malls
Directory of Major Malls

ESRI

Sampling of NAICs code mapping to DMM stores

Optimizing Retail Property Analysis: The Power of Front-Facing NAICS Codes and Anchor Data

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You’ll want to find LEVIS coded as “448140- Family Clothing Stores” and not “315250 – Cut and Sew Apparel Manufacturing.

Standard industry codes often misclassify retail stores under their parent company’s category. DMM solves this with 660+ “Front-Facing” NAICS codes that reflect the actual storefront brand—making it easy to find specific tenant types without filtering by brand name.”

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DMM feature service tiers available on Esri Marketplace

DMM Data on the Esri ArcGIS geospatial platform

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The Directory of Major Malls (DMM) has partnered with Esri to deliver access to 364,000 tenants with over 106,000 retail brands across 17,000+ US and Canadian shopping centers as a feature service on the Esri ArcGIS platform.

This integration includes sophisticated trade area analytics derived from mobile device activity, providing detailed consumer profile demographics, segmentation, and cross-shopping metrics at the zip+4 and census block group levels.

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