Technology Archives

DMM retail shopping center trade area polygons on Esri ArcGIS. Census Block and 70% Center Visitations at Zip+4 level.

DMM Data on the Esri ArcGIS geospatial platform

Posted on March 19, 2025

The Directory of Major Malls (DMM) has partnered with Esri to deliver the extensive DMM database of 17,000+ US and Canadian shopping centers and 360k tenant locations as a feature service on the Esri ArcGIS platform.

This integration includes sophisticated trade area analytics derived from mobile device activity, providing detailed consumer profile demographics, segmentation, and cross-shopping metrics at the zip+4 and census block group levels.

Q2-Mobile Data Metrics graphic just released from ShoppingCenters.com / Directory of Major Malls

New Data Alert: Q2-2024 Mobile metrics for U.S. major shopping centers and malls

Posted on August 14, 2024

Q2-2024 Mobile metrics for U.S. major shopping centers and malls are now available from DMM / ShoppingCenters.com.
Notable mobile activity shifts this quarter: Top 10 increases for mobile activity by Qtr. range 71% to 199% ;
Biggest decrease in mobile activity by Qtr: range -25% to -34%; Average miles traveled to center by a visitor: 11.35

Sampling of NAICs code mapping to DMM stores

NAICs code and Store Chain types integrated into the DMM tenant data

Posted on August 5, 2024

DMM’s integration of NAICS codes & Retail Store Chain Types is a critical growth step and opportunity for Direct Licensees and Resellers to append larger datasets that are driven by retail category classifications. It ensures that statistical reporting and analyses are uniform across geographies when utilizing additional analytic components.

Top 5 PRIZM segments for Directory of Major Malls June 2024 data release. Top 5 recurring PRIZM segments across the DMM dataset 1. Cruisin' to Retirement 2. Country Squires 3. Middleburg Managers 4. Country Strong 5. Big Sky Families Visit ShoppingCenters.com for more information.

New Data Alert: Q1-2024 Mobile metrics for U.S. major shopping centers and malls

Posted on June 12, 2024

Q1-2024 Mobile metrics for U.S. major shopping centers and malls are now available from DMM / ShoppingCenters.com.
Notable mobile activity shifts this quarter: Top 10 increases for mobile activity by Qtr. range 74% to 113% ;
Biggest decrease in mobile activity by Qtr: range -50% to -47%.

Electric Vehicle and Charging Station metrics in the US and at shopping centers. Source: Directory of Major Malls / ShoppingCenters.com

EV Charging and Retail Shopping Centers. A link to electricity and opportunity

Posted on February 28, 2023

Electric vehicles (EVs) are becoming increasingly popular in the United States. Increased funding from the U.S. infrastructure bill means more charging stations will be needed and an increased opportunity to locate them at retail shopping centers along with other public sites.

Display of Ulta Beauty inside Target Stores

Three Keys To Retail Survival in 2023

Posted on January 18, 2023

This holiday season, shoppers have replaced concerns about Covid with concerns about inflation and inventory. And in spite of this, most analysts are predicting a modest increase over 2021 holiday sales.