Directory of Major Malls
Directory of Major Malls

Retail Technology

Map of US and Canada shopping center and mall clusters

Release Notes : May 2025 DMM shopping center and tenant data

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Discover the North American retail shopping center landscape like never before! Welcome to the May 2025 release notes for the Directory of Major Malls / ShoppingCenters.com dataset, which features a wide range of shopping center classifications across the U.S. and Canada.

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DMM feature service tiers available on Esri Marketplace

DMM Data on the Esri ArcGIS geospatial platform

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The Directory of Major Malls (DMM) has partnered with Esri to deliver access to 364,000 tenants with over 106,000 retail brands across 17,000+ US and Canadian shopping centers as a feature service on the Esri ArcGIS platform.

This integration includes sophisticated trade area analytics derived from mobile device activity, providing detailed consumer profile demographics, segmentation, and cross-shopping metrics at the zip+4 and census block group levels.

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Precision with Privacy (PwP) map sample from BI Spatial

Precision with Privacy (PwP) from BI Spatial

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PwP Defined: Precision with Privacy is a monthly, spatially anonymized dataset containing the most representative residential points of mobile devices in the United States which can be coupled with various […]

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Shopping Center Geofences available from Directory of Major Malls / ShoppingCenters.com

DMM Retail Shopping Center and Mall Geofences: Elevating Retail Analytics with Precision

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Directory of Major Malls offers delineated Shopping Center Geofences (polygons) for almost 20k major shopping centers and malls in the United States and Canada. These proprietary polygons, created through a strategic alliance with B I Spatial.

DMM geofences are very robust and flexible. The polygons can be combined seamlessly with the DMM full dataset as well as mobile and segmentation data and they can be visualized in any Geospatial Platform chosen. This union allows real estate teams, retail brands and business analysts to derive additional insights on customers and the DMM shopping center.

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Sampling of NAICs code mapping to DMM stores

NAICs code and Store Chain types integrated into the DMM tenant data

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DMM’s integration of NAICS codes & Retail Store Chain Types is a critical growth step and opportunity for Direct Licensees and Resellers to append larger datasets that are driven by retail category classifications. It ensures that statistical reporting and analyses are uniform across geographies when utilizing additional analytic components.

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View looking down of Hudson Yards NYC

Navigating the Retail Renaissance: A look back at 2023 and food for thought for 2024

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Guest contributor Susan Hagerty Bonsak, CEO of Placewise expounds on the retail and shopping center industry’s journey in 2023 and as we move forward into 2024, showcasing how it transformed in the wake of pandemic-induced changes. Rather than being overshadowed by e-commerce, centers embraced digital synergy, blending physical and online experiences to cater to evolving shopper expectations.

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