Five Categories of Shoppers. Critical Data for Identifying Shopper Habits and Spending Potential
When studying data on shoppers, it’s important to get a complete picture of their habits, activities, spending potential, all sorts of categories that can help you serve them best. EPAM Continuum is an engineering and consulting company that designs and optimizes retail operations. They recently completed an 18-month-long study, “Consumers Unmasked: Stage 3,” of critical consumer purchasing patterns, and the study was shared with the folks at MyTotalRetail. They found that there are five categories of shoppers: the investigative consumer, the frivolous spender, the experience-driven buyer, the fluctuant shopper, and the conscious consumer. The latter, for example, votes with their wallets. “These people are distinctly aware of how they spend their money and want to express their values through their purchases,” noted Dan Smythe, VP of retail and hospitality at EPAM Continuum, and Cameron Davis, head of digital strategy at Best Buy. That’s why it is so important to make the most of your ShoppingCenters.com subscription, so you’ll have access to our new mobile observation metrics to identify shopper activity, tourist traffic levels, profile target consumers, and make faster decisions.
Two Retail Properties in Georgia Now on JBL’s Mind
Georgia was famously on Ray Charles’ mind. Now, two retail properties in Savannah, Georgia, have changed hands to the tune of $63 million. That’s according to a recent article on Commercial Property Executive’s website. At a combined 384,119 square feet, the two centers now owned by JBL Asset Management are reportedly well-positioned retail assets. “The 186,514-square-foot Savannah Centre came online in 1986…The retail center was 81 percent at the time of sale, housing tenants such as TJ Maxx, Shoe Carnival, JoAnn, Five Below, Rack Room Shoes and Chicken Salad Chick,” noted reporter, Raluca Toma. The other property, Chatham Plaza, was built 50 years ago and revamped in 2001. Both shopping centers benefit from major economic drivers nearby including Hunter Army Airfield and Savannah Medical Arts District.
Five Retailers Planning Big Things in 2023
Five major chain store brands will be opening new locations this year. It’s a welcome change in the post-pandemic era. According to a recent story on the U.S. Sun’s website, among the chains looking at 2023 for growth, is Five Below, which is planning to triple its store count to more than 3,500 stores over the next eight years. Sam’s Club, Dollar General, Kohl’s and Sephora. The moves by the latter two include Kohl’s opening 100 new “smaller format” stores, and partnering with Sephora, with the personal care retailers’ products getting prominent positioning in 850 Kohl’s stores. “Sephora [will be positioned] at the front of the store with expanded categories in the surrounding areas such as active, as well as casual and exciting new brands like Draper James RSVP,” Kohl’s had previously said in a statement. ShoppingCenters.com‘s comprehensive dataset, when integrated into many different platforms, creates one of the most robust and streamlined vantage points into the assessment and impact of retail locations in relation to major shopping centers in the United States and Canada. Click here to learn more.
Spotlight on a Top 10 Growth Market Center:
Mount Pleasant Towne Centre
Mount Pleasant Towne Centre
1218 Belk Drive
Mount Pleasant, SC 29464
Continental Realty Corporation
Gross Leaseable Retail Area
510,207 sq. ft.
Barnes & Noble, Belk Men's, Old Navy, Regal Palmetto Grande 16, Rack Room Shoes, Copper Penny, Vestique, Men's Wearhouse, GapKids, lululemon athletica, Reeds Jewelers, Sandals Nail & Spa, GameStop, Cycle Bar
According to the trade area analysis available on ShoppingCenters.com:
- Primary Market Population: 468,992
- Average Household Income: $106,323
- Number of Households: 182,689
- Average Shopper Age: 38.6
- Projected Five-year Income Growth: 14.74%
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