May 2025 release notes
4.42 Billion sqft retail GLA | 17,164 shopping centers
Explore the North American retail shopping center landscape like never before! with the extensive Directory of Major Malls / ShoppingCenters.com dataset which covers the plethora of shopping center classifications in the U.S. and Canada
That’s right….We’re NOT just Malls!!
### Overview ###
The most recent release of the Directory of Major Malls/ShoppingCenters.com data delivers a comprehensive update to our database, providing users with even more extensive and accurate information on shopping centers and tenant listings nationwide. This update enhances data reliability and equips retail professionals, investors, marketers, and analysts with valuable insights for decision-making.
### Key Metrics ### (as of 5/5/2025)
- 4,416 Billion sqft of Retail GLA
- 17,154 Shopping Centers classified into 7 categories
- 16,325 U.S. sh ctrs
- 829 Canadian sh ctrs
- Open Air vs Enclosed (in design):
- 15,405 open-air
- 1,729 enclosed

### Tenant and Retail Brand data ###
DMM Tenant data now covers **over 362,000 individual tenants** across all listed shopping centers, with detailed store-level information including brand name, and category, Chain Store Type and NAICs code.
### Geographic Coverage ###
Expanded the DMM coverage to incorporate the vast inventory of “smaller” properties almost doubling the full inventory of properties covered with the expansion to include shopping centers down to ~ 75k sqft.
Expansion includes advancing research to capture emerging retail markets and secondary cities to provide a more comprehensive overview of the entire US and Canadian retail shopping center and mall footprint.
### Benefits for Users ###
Using the Directory of Major Malls (DMM) shopping center and tenant data can provide a variety of benefits for different stakeholders, including retailers, real estate developers, investors, and market researchers. Here are some key advantages:
1. Comprehensive Market Insights
Expanded shopping center coverage and robust data and tenants enables a deeper understanding of consumer behavior trends and retail performance and informed site selection.
- Tenant mix and Retail Chain Type
- Anchor Store Status and Square footage
- Mobile observation-driven trade area analytics
- Demographic/segmentation data
- Geographical distribution
2. Cross-Shopping and Strategic Location Analysis
- Helps retailers and developers identify prime locations for store openings
- Facilitates the selection of high-traffic areas and competitive landscapes for maximum returns.
3. Investment Decisions
- Empowers investors to evaluate shopping center viability, tenant compositions, and performance metrics.
- Supports informed fund allocation decisions for maximized profitability.
4. Market Research and Analysis
- Valuable for academics and industry analysts conducting research projects and market studies.
- Contributes to broader economic assessments and insights into retail industry dynamics.
5. Benchmarking Performance
- Enables businesses to compare their performance with competitors and similar shopping centers.
- Provides actionable insights into areas that need improvement.
6. Targeted Marketing Strategies
- Insights into competitors and tenant dynamics allow:
• Tailored marketing strategies.
• Personalized promotions aligned with specific market conditions.
7. Future Development Insights
- Highlights new retail opportunities based on trends in existing shopping centers and tenants.
- Assists developers in gauging potential risks and future opportunities for expansion.
8. Consumer Demographics and Segmentation
- Includes demographic insights that help businesses:
• Understand their target audience.
• Tailor products, services, and offerings to better meet consumer needs.
Key Takeaways
DMM’s robust data solutions serve as a critical resource for diverse stakeholders, including retailers, developers, investors, and researchers. They help drive informed decision-making, optimize performance, and unlock opportunities in the dynamic retail and property development landscape.
Stakeholders who use the Directory of Major Malls data gain a competitive edge in the retail market. With reliable insights, they make informed decisions that drive growth, expand development opportunities, and boost investment value.
License the DMM Data
DMM/ShoppingCenters.com data and analysis is available via access online access, custom direct data licensing, geospatial platform resellers and Esri ArcGIS platform
Visit the Custom Data page on ShoppingCenters.com to review the updated data schema to leverage new attributes fully. Reach out to the data team at Directory of Major Malls with questions and to request a demo and sample data
Related Articles:
- DMM Data on the Esri ArcGIS geospatial platform
- Retail Brand Metrics for Smarter Decisions
- Mobile Visitation Data for Shopping Centers
Download a copy of the May 2025 release notes