Retail Brand Metrics for Smarter Decisions

Often times, data sources tout the metrics for the number of store chains and brands available in their dataset.

316,739 Retail Tenants – 109,451 Retail Brands

That’s the expansive coverage of retail brands in the DMM dataset of over 361,000 associated tenants with DMM’s 17k+ shopping centers and malls. These metrics often get overlooked with the discussions focused on traffic counts, visitor numbers, demographic data and consumer profiles

80% of the individual brands are Independent retailers.

(722513) Limited-Service Restaurants are the most dominate  (by NAICs code) with 22,768 tenant locations

How can this be useful?

• •  Spot Retail Gaps: Identify areas with unmet needs or under-represented industries.
    – Helps retailers find opportunities where demand isn’t currently being met.

  • Evaluate Competition: Measure competitive density in a location.
    – Understanding the level of competition ensures strategic positioning in the market.

  • Understand Demographics: Match business types with local consumer behavior.
    – Ensures a strong fit between the retailer’s target market and the area’s population.

  • Support Site Selection: Choose locations based on opportunities and existing retail mix.
    – Guides retailers in selecting locations likely to thrive based on industry presence and customer flow.

  • Access Incentives: Qualify for tax breaks or grants tied to specific industries.
    – Reduces costs and increases profitability when entering a new location.

This data will enable your retail locations and site selection efforts to make more informed decisions about marketing, tenant mix, and strategy by understanding consumer behavior, demand, competition, customer fit, and financial incentives.

Reach out to our team to understand how you can gain access to ALL these tenants, analysis and more.