Black Friday Sales: A Seesaw – In-store Sales Down, Online Sales Up

Shoppers spent $10.4 billion at stores on Friday

According to TIME.com

Shoppers this year still wanted to get a head start on their holiday
gift list on Black Friday – but overall were less willing to brave the
crowds.

Sales on Thanksgiving and Black Friday both fell in stores this year, with a growing amount of people pursuing their discounts online instead.

Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, according to the retail researcher ShopperTrak.

Sales on Thanksgiving fell from just over $2 billion to $1.8 billion.
Both decreases are attributed to … Read the full article here

NY Deal Making 2018