DMM Partners with B.I. Spatial to Create Data-driven Intelligence for Trade Areas
Have you ever drawn a circle around a location and said: “That's where our customers are coming from. That's how far they'll travel to get to my mall.” It turns out circles aren't always the best way to target your customers. There are other factors based upon actual consumer retail activity patterns that determine whether someone can or would go to your mall. B.I. Spatial cross references mobile data from UberRetail with DMM's major shopping center locations and creates “retail trade areas.” The results are often irregular shapes (not the neat circles that represent 5, 10 or 20 miles covering random geography from a central location) that spotlight areas where the people who are most likely to be your customers reside. Directory of Major Malls (DMM) / ShoppingCenters.com is proud to be one of the partners helping B.I. Spatial determine these “trade areas.” A recent two-part blog post explains the concept and what they are doing. You can check out Part 1 here and Part 2 here.
You Can't Mess with Santa, or Can You?
People love their traditions, but they also love progress. Sometimes you can combine the old with the new and create something everyone can enjoy. Santa set-ups at holiday time don't usually change – get a Santa, place him in a North Pole workshop with some elves, and velvet ropes keep the kids in line as they wait to get their photo taken with old Saint Nick. Sometimes new twists on an old classic fall flat, but every now and again, new technologies can help ease the transition to something more efficient and different but yield the same old-time charm and feel. CNBC recently summarized a few hits and misses in the world of holiday Santas (kudos to those willing to try something different and shake up the model a bit). What's your preference, classic Santa or try something new? Tell us on Twitter!
Canada Mall Uses Text Messaging to Make Holiday Shopping Easier
It seems as if everyone is walking around the mall these days with their heads down, staring at their phones, texting their friends or updating the Facebook or Twitter feeds, and all that other mobile stuff. What if you could use texting services to make their shopping experience more enjoyable? You can, and one mall in Canada is doing just that. The Calgary Herald reports that Chinook Centre in Calgary is using a new “text-based concierge service” giving shoppers convenient access to the mall's guest services. Rather than waiting until they come across a giant map of the mall or find the guest services kiosk, shoppers simply send a text message to ask questions such as, “What stores carry party dresses? What are Santa's hours? What restaurants do you have? A guest service representative answers or directs the person to a link to assist. It's usually a brief online conversation.”
DMM at ICSC'S Deal Making Show 2015
Make sure to stop by the DMM booth (#1318) during ICSC's 2015 NY National Conference & Deal Making Show, December 7-8, 2015 at the Jacob K. Javits Convention Center, NYC. At the show, we'll be introducing our new Retail Trade Area product, which is based upon mobile device data. You can also learn all about how DMM and ShoppingCenters.com have grown to become the industry's most comprehensive and accurate source for major shopping center and retail data. Our reliable reference tools can assist you in identifying opportunities and making decisions for your business! This event is a great opportunity for owners, developers, retailers, brokers, lenders, municipalities, property asset managers and product and service providers to gather under one roof to exhibit, make deals and form successful business partnerships.