Read the October 2015
DMM e-News – Issue #72
Circle Centre Mall – Indianapolis, IN
It's Back to the Future Day!
The internet has been pranking us for years… fooling us into thinking some random day is “the day Marty McFly went into the future.” Well, “Back to the Future” day is actually here, and it's today! For those of you who don't know, in the film “Back to the Future 2,” Marty goes from 1985 to the future (Wednesday, October 21, 2015) with Doc (who had already been there) to fix Marty's future. Why is this relevant? The whole time-travel thing started in when Marty jumped into Doc's plutonium-powered DeLorean and went from 1985 to 1955 in the original “Back to the Future” from the parking lot of the Twin Pines/Lone Pine Mall. As such, we figured today would be a great day to be slackers and look back to the past and think about other famous scenes from motion pictures that involved malls. “Mallrats,” “Minority Report” and, “Paul Blart: Mall Cop” come to your humble e-newsletter editor's mind. How about you? Send us your faves via Twitter! Do malls have everything today that you thought in 1985 they'd have by now? Let us know via Twitter!
Stunning Stats Cited for Cellular Sales Services
A retail analyst is encouraging retailers to use technology to make their digital and physical environments work more harmoniously, for the benefit of the retailers themselves and their customers. Gordon Russell, CEO of Springboard Retail, wrote in Apparel magazine earlier this year that, citing numbers from uber-consulting firm, Deloitte, “mobile’s influence on in-store sales was $593 billion or 19 percent of all sales in store in 2013 (up from $159 billion in 2012).” If mobile isn't in your mix, maybe some of his other suggestions, including using technology to improve engagement marketing, omnichannel inventory management, customer service and more, are.
Green: Money, Jealousy, the Environment – or all Three?
The Village Shops at Prairie Village in Kansas have gone pink for the month of October to raise money for a local charity, in commemoration of Breast Cancer Awareness Month. Camp Bluebird, a special retreat sponsored by the Shawnee Mission Cancer Center, benefitted from a special discount card program run by The Village Shops and its merchants. According to ThisIsKC.com, the shops will be decorated with pink lights throughout the month. Other malls around the country are doing their part as well, including Woodfield Mall in Schaumburg, Illinois, The Shoppes at EastChase in Montgomery, Alabama, Town Center at Boca Raton in Florida and New Jersey's Quaker Bridge Mall.
DMM: Data with Experience!
There's an old saying: “What's old is new.” DMM has more than 20 years' worth of archived data, including thousands of listings with hundreds of thousands of tenants, contacts and location information. Past DMM data can be analyzed to forecast future data or trends. Everybody's talking about “big data” and “data science,” basically applying sophisticated analytic techniques to large datasets. One of the things analyst and economists are doing with DMM data is predictive modeling – using historical data to make predictions about the future. Click here for more details.