Supermarkets Aren’t Just for Groceries Anymore

According to

By Tara Irwin –   MarketingDaily

Sales of prepared foods and ready-to-eat foods at retail will reach $32.45 billion in
2012, up 7.5% from 2011, according to Packaged Facts. 

The
prepared foods retail net extends across a wide number of retail
formats, but supermarkets command majority
share. Supermarkets garner 60% of prepared foods purchase visits,
trailed by Walmart (15%) and convenience stores (12%), according to Prepared Foods and Ready-to-Eat Foods at Retail, a
just-released report from Rockville, Md.-based Packaged Facts.

The
market for store-made meals and prepared foods — which include
rotisserie or fried chicken, hot
pizza, hot food bars with Asian-style entrees, sushi bars, deli
sandwiches, and soup and salad bars — is doing well in this period of
economic doldrums.  That’s partly because the cost of
meals are not on par with fast food and family restaurant options —
they beat them, making them accessible to a wide range of household
incomes.

Strong, high-quality
store-brand portfolios are a significant advantage for prepared foods
retailers in keeping the price points of prepared foods down, and part
of the winning formula. Read the complete article

 
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