Location Analytics, Location Analytics, Location Analytics
We all remember the old adage “location, location, location.” While that is still important in the 21st century, to that crumb of intelligence we need to add the phrase, “location analytics, location analytics, location analytics.” One of the many benefits of the digital world is the sheer volume of data that there is available. According to a recent blog post by Simon Thompson, global marketing strategist for geographic information systems (GIS) software developer ESRI (a DMM partner), says location analytics tell him that it's “no longer a negative for 95% of your customers to live more than ten miles away from your stores. If you can connect with them, they will buy.”
Server Farms the Latest to Secure Mall Real Estate
With a touch of retail irony, empty mall shops across the country are being converted to “server farms.” That's according to a recent article by The Wall Street Journal, which noted that empty department stores are being looked at and gobbled up by data centers that need more server space to be able to handle the growing needs of the internet beast. That means the very same websites that take business from shopping malls – and also help guide people to them – and feed us steady streams of cute cat videos and multi-player gaming, may be located in the malls themselves. In the article, writers Drew Fitzgerald and Paul Ziobro note that “the most attractive real-estate prices are often in middle-class neighborhoods where many consumers have turned to online shopping.”
What They Think in the Retail Design Industry
A recent issue of design:retail magazine spoke to retail CEOs, store planners, visual merchandisers and others to compile its 6th annual Retail Design industry survey. The survey looks back on and analyzes 2014 and takes a look ahead to 2015 and beyond. The survey features lots of statistical graphs and charts and answers to various questions, including, “How many new stores has your company opened in 2014?” and “Over the next five years, do you think the average retail designer's job importance will rise, fall, or stay about the same?”
We’re exhibiting at ICSC’s 2014 NY National Conference & Deal Making 12/8 – 12/9 (Booth #1318)
Be sure to stop by the Directory of Major Malls / ShoppingCenters.com booth (#1318)
at the Jacob Javits Convention Center during the ICSC 2014 NY National Conference & Deal Making Show
December 8th and 9th.
Set up a meeting for a personal demo of ShoppingCenters.com powerful online search application and integrated mapping tool.
Learn all about how DMM and ShoppingCenters.com have grown to become the industry source
for comprehensive and accurate retail data.
With DMM's reliable and comprehensive database you can:
- Identifying opportunities and making decisions for your business
- Use our new mapping tool to pinpoint potential site
- Locate the Owners, Leasing reps, Management and Marketing Contacts at your target shopping centers
- Filter through our thousands of details to focus on the MOST IMPORTANT projects for your business
Held annually, the ICSC's annual event is a great opportunity for owners, developers, retailers, brokers,
lenders, municipalities, property asset managers and product and service providers to gather under one roof to exhibit,
make deals and form successful business partnerships.
Visit us in December at the ICSC NY Dealmaking – Booth #1318
Spotlight Listing: The Shoppes at Arbor Lakes, Maple Grove MN