The 2012 Holiday Shopper Unwrapped
How Santa’s Helpers are spending their time and money in-store vs online!
In the last few days of the holidays season, POPAI brought us their insight into the 2012 Christmas shopping season.
“Tis the season to spend. This season, holiday shopping sales are expected to reach $586 Billion. From an individual consumer spending standpoint that translates to a spend of almost $1000 over the months of November and December. Gifts, decorations, cards and food top the list of pre-holiday purchases at an estimated $984. The spending won’t end on December 24th either. An additional $235 is projected to be spent on post-Christmas deals and self-gifting once the holidays are over” Click here to see the full infographic and article
