By Jack Loechner, Research Brief
According to a new Whitepaper from Nielsen, What’ In Store, In-Store For U.S. Retail In 2016, presented by Todd Hale, Senior Vice President, Consumer & Shopper Insights, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar, and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment.
