Retail USA In Four Years

by Jack Loechner, Mar 21, 2012 – Research Brief

According to a new Whitepaper from Nielsen, What’ In Store, In-Store For U.S. Retail In 2016, presented by Todd Hale, Senior Vice President, Consumer & Shopper Insights, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar, and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment.

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