Directory of Major Malls, UberMedia, and B.I. Spatial Announce – Strategic Alliance to Deliver Trade Area Analysis for Shopping Centers Using Mobile Location Data

Mobile GPS Data Reveals Precise Trade Areas for More
than

7,200 Shopping Centers and Malls Across the United States                                                                                                                                       

PASADENA, Calif. – January
11, 2016
– UberMedia, developer of UberRetail, the leading mobile
data platform for location decisions;
Directory of Major Malls
(DMM), the industry source for comprehensive retail data and listings for more
than 7,200 shopping centers in the US; and
B. I. Spatial,
a geospatial business intelligence consultancy, announced today a strategic
alliance to deliver trade analysis for shopping centers and malls that provide
a more accurate understanding of retail trade areas using the precision of
mobile device GPS data. 

“This is a true strategic effort where UberRetail, DMM and B.I.
Spatial have contributed in developing a truly unique product for retailers and
businesses to analyze malls and shopping centers,” said Eric Aledort, chief
business development officer at UberMedia. “Using accurate data from consumer's
smartphones, we're able to pinpoint the best locations for retailers to
consider for maximum foot traffic. We're thrilled to work with these innovative
companies to capture shopper data and assist retailers in making better, more
informed decisions regarding space.”

Finding the right retail space that connects with a store's customers
is essential for success. What retailers look for is the right data and
technology to make the most informed decisions to invest in a site. This alliance will provide a quick
and more relevant set of data and tools utilizing proprietary algorithms to be
employed against billions of points of data without the intrusion or cost of
customer intercept studies.

How it Works

UberRetail analyzes GPS data from mobile devices that are captured
within DMM shopping center locations, accurate to within three meters. This
provides a better view of a mall's trade area, which can often be missed by
traditional methods such as rings or drive times. Using UberRetail's data, B.
I. Spatial's methodologies produce the likely home locations for the mall or
shopping centers' visitors from which the trade areas are derived.

“In the absence of customer location data, UberRetail's ability to use
GPS location data from mobile devices provides us with the most accurate
alternative,” said Andy Moncla, chief operating officer at B. I. Spatial. “When
compared to customers from loyalty programs and credit card-based databases,
the results are remarkably similar. So, we can now determine the actual trade
areas for retailers without having to bother the customer. Before we partnered
with UberRetail, we considered other partners but our need for the GPS
precision and the ability to locate actual customers, not their cars, could
only be satisfied by this solution.”

The location data can be provided in a variety of common formats and are
accessible in many widely used programs, including Tableau, Alteryx, ArcGIS and
Google Earth. Trade areas are commonly used in conjunction with demographic and
psychographic data to develop trade area profiles, retail sales forecasting,
real estate strategy development, and to enhance retailers' local marketing
campaigns. 

“The immense value of using the device related data UberRetail
provides is that it allows us to observe actual consumer behavior,” said Tama
Shor, president and CEO of DMM. “Essentially, the product acts as a proactive
and predictive driver of
deeper,
more precise insight than traditional ring and drive time-based trade areas.
The focus on 'REALITY vs RINGS' removes the known inaccuracies in antiquated
real estate location decision models and replaces it with fact based identification
of true consumer activity.
Our retail clients now have a method to
identify new sites and analyze both their current locations as well as those of
competitors or complementary retailers. Additionally, there is potential to
better inform marketing groups for more precise and targeted advertising
opportunities for digital and mobile ads, search advertising, billboards, and
direct mail campaigns.”

Mall and shopping center trade area location analysis can be requested
from UberMedia, DMM, B.I. Spatial, and other authorized resellers.


###

About Directory of
Major Malls, Inc.:

Directory of Major Malls, Inc. is the premier source for comprehensive
and accurate major shopping center and mall data throughout the US & Canada
for over 35 years.  DMM offers direct
access to more than 8,100 malls, over 308,000 associated tenants and 26,000
primary real estate contacts via online subscriptions and custom data licensing
for use in marketing, geospatial and analytic applications. For more
information, visit https://shoppingcenters.com

About UberMedia:

UberMedia is a cross-screen mobile advertising platform that leverages
social signals, location history and purchase data to identify the heart of
consumer decision-making. UberMedia was ranked #16 in The Wall Street Journal’s
Top 50 Start-ups and was listed as one of Fast Company’s “50 Most Innovative
Companies.” UberMedia has delivered dynamic advertising solutions for many
Fortune 500 companies including the top retail, automotive, quick service
restaurants, entertainment, consumer packaged goods, and telecom advertisers.
UberMedia is a network company of Idealab, a creator and operator of technology
businesses. Visit ubermedia.com for more information.                                               

About B. I. Spatial:

B. I. Spatial is a geospatial business intelligence company and has
worked with some of the largest retailers in the US.  B. I. Spatial's efforts are focused on
assisting customer-centric retailers through customer segmentation studies,
retail real estate strategy development and building household-based retail
sales forecasting models.  Visit http://bispatial.com
for more information.

Media Contact:

NRPR Group for UberMedia

Nicole Rodrigues, 650-815-5069

Nicole@NRPRGroup.com

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