Pop-up stores provide long-term retail and marketing prospects

Pop-up stores provide long-term retail and marketing prospects
 
by Natalie Brennan, Mar 28, 2012 � Independent.ie
 
The concept of pop-up retail originated with US fashion designers seeking to showcase new clothing lines. However with consumer spending deteriorating and as suppliers seek to cut the costs of product launches, pop-ups have becomea growing phenomenon which have expanded into the Irish retail market.
 

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