Jamba Juice wants to take over America with a swelling army of franchisees and more juice than ever before.
The juice and smoothie chain announced new incentives to boost franchising, with the goal of adding 500 new stores in the U.S. in the next five years. Jamba Juice hopes to draw in new franchisees and encourage current franchisees to open more shops with a 50 percent reduction in initial franchise fees and a three-year graduated royalty reduction plan.
“As we prepare to celebrate our 25th anniversary in 2015, we thought it would be a great way for us to launch what we view as the most significant growth-initiative franchising incentive plan in the history of the brand,” says Jamba Juice CEO James White.
With the new initiatives, Jamba Juice hopes to double its annual unit growth rate. In 2013, the smoothie chain opened 52 franchise-operation locations and two company-owned stores.
The initiatives represent the second phase of Jamba Juice's…(read the complete article on Entrepreneur.com)