Retailers could see boost from holiday decor sales


Retailers could see boost from holiday decor sales

Retailpro.com

Many Americans go all out when it comes to the holidays through gift
buying and decorating. Retailers that sell holiday decor items could see
a boost in operations over the next few weeks, as a recent study has
pointed out that many shoppers are stocking up on products to deck their
halls this season.

According to consumer market research firm NPD Group, a significant
amount of Americans are planning on hosting holiday-themed parties in
their homes this year, reports Retailing Today. Sixty-three percent of
survey respondents stated they are going to have people over for
get-togethers to celebrate these season. This means that retailers that
offer decor items could see a boost in sales.

“It’s holiday time again, and consumers are ritualistically preparing
their homes to entertain this holiday season,” said Debra Mednick, NPD
Group executive director. “Products that furnish seasonal touches and
sets that satisfy their need for value are on the menu this year.”

Another study by Unity Marketing states that the “prime season” for
decorations retailers is the holidays. These themed decor items are
expected to account for more than 60 percent of the $19 billion that is
generated from retail holiday decorations. …Read the complete article

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