How would “Fashion Santa” do at Your Mall?… Mall Success Through Customer Experience… New Life to Ohio Mall… details in the latest DMM e-news

How Would “Fashion Santa” go over in Your Mall?

Earlier this holiday season, a few Simon Properties' malls got into some hot water over a design-refresh of their North Pole settings for Santa. After a social media tempest-in-a-teapot (hissy-fit?), Simon went back to a more traditional look for Santa's HQ. Now, a mall in Toronto (not all that far from the real North Pole) has brought a new look to old St. Nick himself. He's called “Fashion Santa” and he's reportedly been a hit up there (though the video from WGN-TV in Chicago suggests the kids aren't exactly flocking to him.) See more of Paul Mason's Fashion Santa styling at Toronto's Yorkdale Mall. What do you think – would this new fashionable Santa work in your mall or with your kids? Let us know via Twitter!

Mall Success: Providing Customers Experiences they can't Get Online

We all love a good bargain, and we all have our ways of finding them online, but we also want to get out of our homes and do things… unique things, and malls have proven time and time again that people are not ready to live the life of a hermit just yet. The Houston Chronicle recently documented area experiences that just could not be done online or with a smartphone. One girl ate mac and cheese with her doll at an American Girl store, a luxury men's clothing store offered men drinks as they tried on clothing in their shop. Yes, there is change, but with adaptation comes survival and prosperity: “I don't see (malls) going away so quickly. The mall environment is going to have to change,” said Marshal Cohen, chief retail industry analyst for NPD Group.

Ohio Mall to get New Life as Outdoor Shopping Center

One of the largest indoor shopping malls in Northeast Ohio will be getting a new life as an open-air shopping center. Developer Roy Williams of PECO Real Estate told WJW-TV that Parmatown will become Shoppes at Parma after the existing mall is demolished. “Kind of a shift in the way consumers are shopping and the types of environments they like to be in when they’re doing their shopping,” Williams said. Parmatown first opened in 1956 as an outdoor shopping plaza. The new outdoor shopping plaza should be open by the middle of 2017. Crain's Cleveland Business reported that total cost of the project will be $95 million.

Thanks for Visiting DMM'S Booth at ICSC'S 2015
NY National Conference & Deal Making Show

Thanks to everyone who came to the DMM booth (#1318) during ICSC's 2015 NY National Conference & Deal Making Show, last week at the Jacob K. Javits Convention Center in New York. We were glad to welcome all the faces, new and old friends, and talk about our new Retail Trade Area product, which is based upon mobile device data. We spoke with hundreds about our reliable reference tools designed to assist you in identifying opportunities and making decisions for your business! Best wishes from our family to yours for a happy, healthy and prosperous 2016!


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