Directory of Major Malls
Directory of Major Malls

Retail Industry Articles & News

DMM Data in Studies & Whitepapers

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Did you know that DMM data is used in research studies and whitepapers? For many years, Directory of Major Malls | ShoppingCenters.com has contributed data and co-authored articles, research studies and whitepapers with various media outlets, research groups and analytic organizations. See where our data has been leveraged.

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Precision with Privacy (PwP) map sample from BI Spatial

Precision with Privacy (PwP) from BI Spatial

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PwP Defined: Precision with Privacy is a monthly, spatially anonymized dataset containing the most representative residential points of mobile devices in the United States which can be coupled with various […]

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Image of four geofences

DMM Retail Shopping Center and Mall Geofences: Elevating Retail Analytics with Precision

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Directory of Major Malls offers delineated Shopping Center Geofences (polygons) for almost 20k major shopping centers and malls in the United States and Canada. These proprietary polygons, created through a strategic alliance with B I Spatial.

DMM geofences are very robust and flexible. The polygons can be combined seamlessly with the DMM full dataset as well as mobile and segmentation data and they can be visualized in any Geospatial Platform chosen. This union allows real estate teams, retail brands and business analysts to derive additional insights on customers and the DMM shopping center.

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Sampling of NAICs code mapping to DMM stores

NAICs code and Store Chain types integrated into the DMM tenant data

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DMM’s integration of NAICS codes & Retail Store Chain Types is a critical growth step and opportunity for Direct Licensees and Resellers to append larger datasets that are driven by retail category classifications. It ensures that statistical reporting and analyses are uniform across geographies when utilizing additional analytic components.

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Express Store Closing inside Southern Park Mall by Larry Hachucka, CC BY 4.0 via Wikimedia Commons

Express Stores – how many, where and who?

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A few weeks ago, EXPRESS stores, filed bankruptcy and announced plans to shutter stores throughout the U.S. The company operates Express, Express Factory outlets, Bonobos and UpWest stores for a […]

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The Beauty of Beauty

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Guest contributor Debra Hazel discusses the ongoing boom in beauty sales and retail space dedicated to the category over the last few years.

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