Directory of Major Malls
Directory of Major Malls

DMM Retail Industry e-News Issue #227

You Don’t Have to Go Far to Get Precise Shopper Data… A 90’s Mallrat Yearns for Retail Nostalgia… JCP Looks to 2022 to Emerge as Retail Powerhouse

mobileYou Don’t Have to Go Far to Get Precise Shopper Data

We’ve partnered with B. I. Spatial, the mobile location analytics provider specializing in the retail, restaurant, grocery and shopping center industries, and Near, the world’s largest source of intelligence on people, places and products to bring you even more precise shopper insights available in the DMM/ database. Learn more about what this means for you in this case study from Near, by clicking here.

shopperA 90’s Mallrat Yearns for Retail Nostalgia

Carli Whitwell grew up in the 1990s and, like many of us, she hung out at her local mall with her friends. Over the years, that routine changed. Now it’s making a comeback for her and many others. Writing for, a news website devoted to women’s issues, Ms. Whitwell writes that post-COVID, the malls (aka “multi-brand spaces”) are on the rise again. “Rihanna just opened her first Savage X Fenty retailer in a Vegas mall. Meanwhile, Amazon, the online behemoth, is opening Amazon Style at The Americana at Brand Mall in L.A., banking on boosted and, frankly, bored consumers ready to spend,” she notes. “We’re all yearning for a simpler time when the biggest decision facing us on a Saturday afternoon was: ‘Should I get this crewneck in blue or purple’ instead of: ‘Should I get the Pfizer or Moderna booster?'” she added.

JC PenneyJCP Looks to 2022 to Emerge as Retail Powerhouse

In a challenging retail climate, for a brand that has multiple iterations (J.C. Penney, JCPenney, JCP) some re-invention is bound to be necessary, and indeed, welcome. The company is looking to become a new retail powerhouse in 2022, following 2020’s bankruptcy filings. Rumors are swirling that the company is looking to add Kohl’s into their mix, and a new marketing campaign was launched to announce, “Shopping is Back!” In a recent report, Erin Schmidt, senior analyst at Coresight Research, said, “JCPenney has been strategic in reestablishing its brand portfolio over the past year, with an emphasis on diversity and inclusive-sizing for the entire family. We believe this will be a differentiator for the retailer as these are underpenetrated categories in the market.”

Spotlight on a Top 10 Growth Market Center:
Elmwood Center


Elmwood Center
1200 South Clearview Pkwy.
Elmwood, LA 70123

Lauricella Land Co, LLC


Gross Leaseable Retail Area
1,100,000 sq. ft.

Year Opened


Retailers Include
Ashley Furniture, Best Buy, Hobby Lobby, Marshalls, PetSmart, T.J.Maxx, The Home Depot, Skechers, Charming Charlie, Laser Tag Adventure Quest, Five Below, Nike Factory Store, rue21, Five Guys Burgers & Fries, Lit Pizza

Located just 10 miles from the world-famous New Orleans French Quarter, Elmwood Center claims to be one of the largest open-air shopping center in Louisiana. Elmwood Center serves a primary market population of 715,400 with an average household income of $86,457.

spotlight-elmwoodClick Image to View Larger

ICSC 2022DMM Shares Benefits of Data at ICSC 2022 in Vegas

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