Strolling the Agora spotlight:
The Outlets at Legends, Sparks, NV

The Outlets at Legends, Sparks, NV represents a premier retail destination in the rapidly expanding Reno metro area, making it the 101st largest in the U.S.  it features 1.3 million square feet of retail space opened in 2008 by RED Development.  This comprehensive trade area analysis reveals a prosperous market and diverse consumer segments including affluent suburban families and young urban singles.

According to the trade area analysis available on ShoppingCenters.com:

• Primary Market Population:  363,418
• Average Household Income: $119,865
• Number of Households: 144,568
• Average Shopper Age: 40.0
• Projected Five-year Median HH Income: $137,256%
• Ethnic Diversity: 62.84% White, 2.85% Black, 5.75% Asian, 28.56% all other races

Two of the Top 5 PersonaLive® consumer segments include:

• Babies Burbs & Blessings: This segment represents wealthy suburban families, often with young children. They typically live in suburban settings, are predominantly homeowners, and value family-oriented lifestyles. Education levels in this group tend to be moderate to high, and their shopping and activity preferences lean toward convenience, family entertainment, and mainstream retail options

• Solos: This group comprises young urban singles, most often renters living in top-tier cities. They are characterized by an independent lifestyle, lower average income compared to suburban families, and a tendency to seek out affordable, trendy, or experience-driven retail and dining choices. Their interests and routines are shaped by city living and a focus on social and active pursuits

Additional mobile visitation analysis, segmentation and enhanced demographics available on ShoppingCenters.com can be found here.