Directory of Major Malls
Directory of Major Malls

DMM Retail Industry e-News Issue #240

Simon to Add Housing to Mall… More Retail for Cali Mall Renovation… Walmart’s Success In-Person and Online

stoneridge mallSimon to Add Housing to Stoneridge Mall in Pleasanton, CA

It’s a go! The Stoneridge Shopping mall just outside San Francisco will be getting a six-story multifamily building with 360 units. That’s according to a recent article on The Simon Property Group project has taken more than a decade to become reality, and will include dozens of below-market rate apartments designed for very low- and/or low-income households. “This is a chance to, I think, make one of the most important decisions within 10 years easily — revitalizing this Stoneridge Mall,” said Karla Brown, Mayor of Pleasanton, CA. Area investors see retail centers as key to developing housing in urban and suburban markets. “Currently investors are looking to secure retail centers that will unlock value and meet consumers’ rapidly changing demands,” said Jay Roman of Nai Norcal, a broker specializing in retail. Thinking of setting up shop in this area? Access this and other nearby centers enhanced with Mobile Visitor Observations, Demographics and Consumer segmentation profiles to determine if this and other areas are the target market for your retail expansion. Click here to find out more.

mall renovationMore Retail to Join California Mall Renovation Project

Farther south, another California mall is reshaping itself, but not by adding housing, but by bringing in tried-and-true retail. Half-way between San Francisco and Los Angeles is the Sequoia Mall, located in Visalia. The Business Journal recently reported that, after some redevelopment, Barnes & Noble, Nordstrom Rack, Sprouts Farmers Market, Sola Salon will soon join Hobby Lobby, Marshalls, and Raising Cane’s as featured retailers. “We are very excited to announce the next major addition to the ongoing redevelopment of the Sequoia Mall. The future of the Sequoia Mall is bright,” said David H. Paynter, president, Paynter Realty & Investments, Inc., the mall’s property manager. Whether you’re looking to become a new retailer at Sequoia Mall or any other, make sure you first consult the web’s premier Shopping Center database. gives you instant access to powerful major mall and shopping center data, including location and classification details, tenant lists and tenant mix metrics, enhanced demographics contact information, and more.

wallmartWalmart’s Brick-and-Mortar Retail Footprint and Automation Critical to Real-World and Online Success with Consumers

Amazon may dominate online retail sales, but having an extensive footprint in the real world is giving Walmart an edge that the company thinks is critical to its success. With more than 5,300 locations in the U.S., Walmart is physically within 10 miles of 90% of the nation’s population. In a recent article on covering the company’s annual investors meeting, it was noted that Amazon has a much smaller retail footprint, mostly made up of the supermarket chain, Whole Foods. “We know customers want speed. We also know that the last mile costs more than the middle mile, and the middle mile is more costly than the first mile. So having 4,700 points of distribution shortens the last mile, lowers delivery time and it lowers costs,” said Walmart U.S. CEO John Furner. The company also noted that Walmart automation capabilities will help the company financially, with 65% of its stores expected to have automation capabilities by the end of the fiscal year 2026.

Spotlight on a Top 10 Growth Market Center:
South Edmonton Common


South Edmonton Common
99th St, NW & 23rd Ave. NW
Edmonton, AB T6N 1K9 (Canada)

Cameron Development Corporation


Gross Leaseable Retail Area
2,400,000 sq. ft.

Year Opened


Retailers Include
Canadian Tire, Homesense, IKEA, Lowe's, GNC, Real Canadian Superstore, The Home Depot, Walmart Supercenter, Vans Outlet, La Vie En Rose, Carter's/OshKosh B'gosh, Marshalls, Famoso Pizza, Hallmark, Great Clips, Jiffy Lube

South Edmonton CommonAccording to the trade area analysis available on

  • Primary Market Population: 932,545
  • Average Household Income: $60,781
  • Number of Households: 1,321,345
  • Average Shopper Age: 37.7

spotlight trade area mapClick Image to View Larger

Tenant Distributions Play Critical Role in Measurement of Health and Longevity of Shopping Centers

Retail Chain Typesby Tenant ClassificationRetail Chain Type Metrics identifies the balance of National, Regional and Independent retail tenants for every property accessed via Use this analysis to:

  • Evaluate Saturation & Distribution of National, Region, Local Chains & Independents
  • Visualize & Understand Chain Store Density by Center or by DMM Category
  • Comparing chain store type metrics for a single Landlord Portfolio

DMM’s Chain Store Type Metrics dataset enhancement is available online via and direct custom data set licensing. Contact us today for more details and to request a trial access account on!

Contact Us »

Free Trial
Not getting our latest news sent directly to your inbox?
Sign up for DMM E-News

By submitting this form you agree to receive email communications from Directory of Major Malls/