Directory of Major Malls
Directory of Major Malls

DMM Retail Industry e-News Issue #230

May’s Drop in e-Grocery Sales… Shopping Center Sells for $85m+… Malls in The Land Down Under Use Data to Figure Out Shopper Behavior

amazon e-Newsletter Editor Frets: “Did I Cause May’s Drop in e-Grocery Sales?”

Your humble e-newsletter editor has to apologize. After a health scare earlier this year, the food shopping habits of yours truly have radically changed. That being the case, he is inclined to think he is entirely responsible for the drop in e-grocery sales for the month of May, as reported recently by Supermarket News. Despite that, Amazon recently announced the company is more than doubling of the number of Amazon Fresh stores nationwide – from 14 to 33. “We continue to invest in and grow Amazon Fresh, building on our vision to expand our omnichannel offering, and also continue to innovate in the areas we know matter to customers – low prices, broad selection and convenience,” said Jeff Helbling, VP of Amazon Fresh Stores, to Supermarket News in April. Meanwhile, SN reports grocery stores could lose customers to mass retailers. “Customers appreciate the convenience of ordering online, but they are also becoming more cost-conscious. So, to defend the base business, grocers can promote pickup to address both issues,” said Sylvain Perrier, CEO of Mercatus.

upland squareShopping Center Sells for $85m+, Deal Expected to Close this Month

The Upland Square shopping center in West Pottsgrove, PA, has been sold for $85.7 million with the closing expected later this month. recently noted that the center, which is anchored by a Giant Food supermarket, is being purchased by United Hampshire US REIT by Paramount Realty Services. In a statement, United Hampshire US REIT CEO Robert Schmitt, the property is a good strategic fit for them as it is “well-located in a vibrant sub-market with limited competition and high barriers to entry for new retail development.”

According to data found at, Upland Square has a current rolling 12-month count for visitor traffic (Mobile Data Metric) of 203,857. Upland Square, based on data, serves a primary market population of 105,022 with an average household income of $104,643.

dataMalls in The Land Down Under Use Data to Figure Out Shopper Behavior

In baseball, it’s referred to as moneyball (popularized by the Brad Pitt film of the same name, and the Michael Lewis book), sabermetrics or analytics. It has as much in common with the business of professional sports as it does the playing of professional sports. Now, the folks that own and run shopping centers are getting their hands on as much data as they can so they can more accurately predict “human movement” and “foot traffic” for new developments and investments in retail properties (not unlike whether to shift the infield in order to increase the chances of getting a powerful batter out). In a recent article on, the number of data sources is reported to be on the rise, including traditional sources such as census and demographic data, and financial transaction data, but also newer technologies such as sensors and cameras to provide real-time data on shoppers’ behaviors and habits. “Initially, it was all about defining catchments, but the range of uses has expanded since then. We can use their data to understand how long people would dwell inside the shopping center, at different times of the year, and you can see how visitation changes from week to week,” said Greg Inglis, director of data and analytics at Location IQ.

Data of this type is easily accessible from, where you can quickly determine the most desirable markets with, for example, the highest population and household incomes. Take it a step further and analyze the customers visiting the centers in those markets using the enhanced demographics and segmentation profiles.

Spotlight on a Top 10 Growth Market Center:
Antelope Valley Mall


Antelope Valley Mall
1233 Rancho Vista Blvd.
Palmdale, CA 93551



Gross Leaseable Retail Area
1,100,000 sq. ft.

Year Opened


Retailers Include
Cinemark Theatres, DICK'S Sporting Goods, Dillard's, JCPenney, Macy's, Journeys, Tribute Shoes, Q Fashion, Jazzuli for Men, Carter's, Kay Jewelers, Spencer's, Stik-R-Place, Boss Braiders, Cell Center, Perfume Gallery, GameStop

antelope valleyLocated about an hour north of Los Angeles, CA, Antelope Valley Mall is a T-shaped, enclosed, Super-Regional Center.

According to trade area analysis available on

  • Mobile Data Metric – Current Rolling 12 Month Count for Visitor Traffic: 240,282
  • Primary Market Population: 326,408
  • Average Household Income: $91,257
  • Number of Households: 94,754

spotlight trade area mapClick Image to View Larger Data Helps Retailers and Landlords Understand and Service Their Customers Better

segmentsRetailers and Landlords need to understand the customers visiting their locations as well as that of nearby competitors. Profile their customers and those of your competitors using mobile analytics. See the Trends. Analyze the data. Make the right decisions faster. As an essential component to many industry platforms, the DMM dataset provides access to over 100 variables that drive business and market share ROI for multiple initiatives such as Geospatial Analytics; Retail Planning; Investment Portfolio Management; Construction & Development; Broker Led Leasing and Co-tenancy evaluation, and Property oversight. Find out more by starting your free trial of the DMM/ database today by clicking here.

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