Four Trends Defining Today’s Traditional and Online Shopping
Trend pieces can often be bleak for the brick-and-mortar shopping world, but a recent article on Forbes magazine’s website is turning that on its head. Written by the Chief Content Officer for Shoptalk (a conference that studies disruption in retail and e-commerce), two the four trends the article cites bode well for traditional retail. Author Zia Daniell Wigder notes. the trend of online-to-offline, led by such companies including Bonobos, Birchbox and Amazon, is gaining momentum, and while stores remain “as relevant as ever” they are evolving and “becoming more than just places to make purchases: They are now entertainment hubs and social destinations where shoppers can explore, learn and connect.”
DMM’s Eye on Markets: Northern Colorado
While Forbes paints the mural for the nation, a Colorado publication has taken a more targeted look in its own backyard to see the specific trends there. Ryan Schaefer, the CEO of Chrisland Real Estate in Colorado, writing in the Colorado Real Estate Journal, writes that the evolution of retail in his area provides clues as to what to expect in the future. He bases that view on several new projects in the area that include recreation, value-oriented retailers and “Eater-tainment” (casual dining, theaters, arenas, art, civic uses and gathering places). “[I]ndustry and government would be wise to” focus on making daily needs retail as convenient and viable as possible, and create more entertaining places with a diverse and complimentary mix of uses.?
While we can bask in the glow of good news for traditional retail as we head into the all-important holiday season, it is just as important to be aware of the trends in digital retail and how to implement or combat them. A recent article posted on MarketingLand.com highlighted four trends in digital retail. Jason Warnock, market intelligence VP for Yesmail Interactive (an email and digital marketing services provider), listed virtual reality (VR), in-store personalization and visual feedback as critical digital retail trends. He also pushed the “people trust people” phenomenon, praising retailers for “incentivizing the creation of more user-generated content and encouraging customers to share the feedback they have created with their connections” to “make a deeper impact with new audiences.”
DMM: DMM AT THE ICSC NY DEAL MAKING 2016
Make sure to stop by the DMM booth (#1318) during ICSC?s 2016 NY National Conference & Deal Making Show, December 5-6, 2016 at the Jacob K. Javits Convention Center, NYC. At the show, you can learn about our new, mobile device data-driven, RealSite Trade Areas. Hear how DMM and ShoppingCenters.com have grown to become the industry’s most comprehensive and accurate source for major shopping center and retail data. Our reliable reference tools can assist you in identifying opportunities and making decisions for your business. We’re also offering a show discount for online access to ShoppingCenters.com, so make sure you stop by! This event is a great opportunity for owners, developers, retailers, brokers, lenders, municipalities, property asset managers and product and service providers to gather under one roof to exhibit, make deals and form successful business partnerships. See you there!