5 Tips to Take Business from Online to In-Store
(originally posted 10/28/13)
By Doug Sternberg – Retail Information Systems (RIS) News
E-tailers take pride in their ability to market beyond the boundaries imposed by a brick-and-mortar store. But consumers are not satisfied with a one-channel approach, causing many e-retailers to look at brick-and-mortar locations as a way to strategically grow their brands and market presence.
But for many e-commerce brands, it’s not a question of whether or not to jump into the brick-and-mortar world. The real question is whether or not the business has the distribution capabilities in place to support expansion plans.
Key Considerations in Brick-and-Mortar Expansion
Although consumers enjoy the convenience of online shopping, they also value the touch-see-feel characteristics that can only be achieved through in-store experiences. To deliver these experiences, e-tailers are turning to a range of physical store strategies, from temporary pop-ups to permanent retail locations.
Regardless of the strategy you use, it’s important to make sure that the business is prepared for the move offline – especially when it comes to backend logistics and distribution requirements.
Store Objectives
Prior to opening any physical store location, retailers should first decide on the store’s purpose. Different types of stores have….Read the entire article
