Read this report from Retail Wire
Could e-commerce activity actually drive customers to the store? Last year’s hullabaloo over showrooming highlighted a pain point for retailers: the notion that e-commerce cannibalizes in-store sales. But, according to a recent Harris Poll, shoppers during the 2013 holiday season were more likely to buy at the store after researching online.
Read this new whitepaper to learn how webrooming and showrooming are finally forcing brick-and-mortar retailers to play the e-commerce game to their benefit.
Why Webrooming is Giving Brick-And-Mortar a Big Win
A Complimentary Whitepaper from RR Donnelley
Click here to download your copy via RetailWire.com