Strolling the Agora spotlight:
Lakeside Plaza, Omaha NE

Located in the vibrant and fast-growing Douglas County area, Lakeside Plaza delivers a unique blend of convenience, variety, and local charm. This 242,852 sq.ft. open-air community center is anchored by Baker’s Supermarket (72,716 sq.ft.) and Spare Time Entertainment (50,000 sq.ft.), creating a strong draw for both daily essentials and family leisure.

The tenant mix pairs nationally recognized names like Starbucks, KFC, and Chase Bank with beloved regional and independent favorites such as Oscar’s Pizza & Sports Grille and Husker Hounds, offering residents and visitors a well-rounded retail and dining experience in one accessible location.

• Visitor Catchment: The average visitor to Lakeside Plaza travels approximately 9.5 miles, reflecting the center’s role as a convenient shopping and dining destination for both nearby neighborhoods and the broader Douglas County region. Notably, nearly 12% of visits come from guests traveling more than 40 miles, underscoring the center’s appeal to regional visitors drawn by independent anchors like Spare Time Entertainment and the diverse mix of dining options.
• Demographic Alignment: The primary market is robust, with a population of 888,995 and avg hh incomes exceeding $100,600, projected to grow by over 10% in the next five years. With a median age of 36.4 years, the market spans younger families in newly developed neighborhoods to established professionals and active retirees. This balanced demographic ensures the center can cater to both family-oriented weekday traffic and affluent weekend leisure shoppers.
• Cross-Shopping & Competition: Visitor analysis shows notable overlap with nearby retail hubs, including Village Pointe Shopping Center (~10.2% overlap), Oak View Mall (~8.9%), and Legacy West Plaza (~7.5%). This competitive environment emphasizes the importance of differentiated offerings—Lakeside’s combination of everyday essentials, entertainment, and locally loved dining creates a compelling reason for repeat visits. The closest major competitor, Village Pointe, is situated roughly 4 miles away and focuses heavily on premium lifestyle retail, while Lakeside balances practical shopping and family leisure.
  
• Mobile and Segmentation Insights: Two of the top 5 Claritas PRIZM® segments profile visitors include upscale suburban families with school age children and well educated professionals (“Kids & Cul-de-Sac” and “Executive Suite”). See below for more details 

Trade Area & Demographics:

• Population: Primary Market: 888,995
• Average HH Income (Trade Area): $100,643
• Median Age: 36.4
• Population by Gender: Male 49.36 %, Female 50.64%
• Ethnicity (Trade Area): White 82.09%, Black & African American 3.38%, Asian 4.57%, 2+ Races 6.89%, Hispanic & Latino 7.14%
• Households (Trade Area): 63.41% Owners, 36.59% Renters
• 5 Yr. Population Growth: 5.01%
• 5 Yr. Income Growth: 13.95%    
• Mobile & Market Analytics: Tourism (visits from 40+ miles):  approx . 12% of visits

Top 3 Tenant Categories (excluding Anchors):

• Food & Restaurants: 29%
• Services: 26%
• Barbers/Beauty: 12%

Compared to other community centers in the Omaha-Council Bluffs MSA, Lakeside Plaza’s tenant mix reflects a moderate proportion of independent retailers, with independents representing 16% of all tenants—well within the typical 15–30% range for comparable markets. The plaza’s tenant composition—62% national chains and 16% local/independent businesses—reflects a strategy that blends brand recognition with regional charm, appealing to a wide visitor base and enhancing its appeal to both loyal neighborhood shoppers and visitors from the broader trade area.

Additional mobile visitation analysis, segmentation and enhanced demographics available on ShoppingCenters.com can be found here.

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