The vending machine is making an unexpected comeback, and it's set to change the way retailers promote their brand and sell their products. With all new technology and steadily growing retail investment, automated retail machines bring fun and excitement to just about any public space.
From caviar to live crabs to gold to finger nail painting to pharmaceutical products, these machines can dispense just about anything. Whether it's for the novelty of the experience, such as a fine jewelry vending machine in a museum, or for the sake of convenience, such as Sephora vending machines in an airport, these machines never fail to attract attention.
Consumers and retailers alike are loving this new technology. It breaks the mold of traditional retail, providing unique and memorable experiences while also making sound business sense.
Why Do People Love Automated Retail Machines?
Automated retail machines immediately establish a visual connection to desirable products by placing them directly in view, in an unusual location and with striking designs. Further, touch screen interfaces and video playback provide a highly interactive and engaging buying experience for a consumer. The uniqueness of the experience is hard to match with the traditional retail model.
Beyond the excitement of the automated retail machine, however, is the convenience factor. Consumers can purchase a product and immediately walk away with it - no back orders, shipping times or hunting for what's needed. This combination of convenience and novelty is what a great retail experience is all about.