BOPIS and Curbside: Helping Bring Customers Back to Shopping
As more Americans get their COVID-19 vaccinations and booster shots, despite the threat from the Omicron variant (which, at this point, seems more contagious, but much less powerful), retail needs to consider expansion plans for 2022. That’s according to a recent article on RetailTouchPoints.com. Ward Kampf is the President of Northwood Retail of Dallas, TX, a shopping center operator, and he believes open air shopping centers are the right way to go. “[O]pen air gives the retailer such a huge advantage in the digital space. Whether it’s BOPIS (buy online, pick-up in-store) or curbside, the employee can run it out to the customer easily. I think people just feel more at home outside,” he said. Kampf also says, when looking for a new location for your retail offering, understanding local demographics is critical.
Brixmor Property Group Seconds That Open-air Opinion
Open-air retail also has the backing of Brixmor Property Group’s executive vice president and chief revenue officer, Brian Finnegan. He recently sat down for a Q&A with the Commercial Observer to discuss what he thinks are the big trends for retail in 2022. He says he expects value apparel, general merchandise, and quick-service restaurants to do very well. “What retailers are looking for is good visibility, good access, a flexible format to be able to test things out like curbside pick-up, to be able to quickly innovate within their stores, to be able to do more ship from store and, an open-air footprint,” he said. He expects the trend for retailers, forced by COVID to adopt a curbside pick-up approach as grocery stores had already started doing, to continue and improve in 2022.
For Our Final Article in Our Final Issue of the Year: A Little L.A. Retail Nostalgia
Stores open, stores close. They come, they go. Sunrise, sunset. 2021 has been a roller coaster of a year, even as we were hoping it would be better than 2020. In many ways it was: we saw consumers return to in-store shopping, and retailers adapt as the year went on. The virus is still out there, but many consumers and retailers have grown accustomed to the reality and been responsible to each other and society (sure, there are a few bad apples, and we watch their escapades on the YouTube from time to time – we won’t give them any more than their 15 seconds of fame here – but those incidents are few and far between). Most recognize they want to get back to normal and cooperation is key to that success. That said, once in a while, we like to look back on yesteryear, and a recent piece in the Los Angeles Times took readers on a trip down retail’s memory lane. Check out these stories of the retailers of yore, including flagship department stores such as Hamburger’s, Bullock’s, Robinson’s and others. Who knew one famous department store once housed the public library?
3131 Manchester Expwy.
Columbus, GA 31909
Gross Leaseable Retail Area
809,653 sq. ft.
Brookfield Properties Retail Group
At Home, Dillard's, JCPenney, Macy's, Journeys Kidz, Pretty-N-Pink, Manhattan Menswear, American Eagle Outfitters, Charleys Philly Steaks, Sapo's Mexican Cocina & Bar, Times Newsstand, Hair Addiction Salon, GNC
Peachtree Mall is located in the home of Fort Benning, the largest army training installation in the world. As the only super-regional shopping center within 60 miles, the center sees more than 10 million customers each year. Peachtree Mall serves a primary market population of 268,149 with an average household income of $66,784.
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