DMM Shopping Center Polygons Geofences: Smarter Boundaries, Deeper Insights

DMM Shopping Center polygon geofences go beyond standard boundary files — they’re purpose-built for the retail environment, offering a more accurate and actionable representation of physical shopping sites. These precise polygons are designed to integrate seamlessly with third-party mobile data, demographic datasets, traffic analytics, and more.

What Makes DMM Polygons Unique?

• Retail-focused boundaries. Exclude non-retail outparcels whenever possible.
• Built using the most recent aerial imagery and on-site documentation for up-to-date accuracy.
• Verifies whether retail areas are active or inactive, preventing skewed data from vacant or closed spaces.
• Provides a stronger foundation for mobile device analytics and more targeted advertising campaign.

You’ll be able to identify and analyze when integrated with 3rd party people movement data:

• Where consumers traveled before and after visiting the shopping center.
• Where are the traffic concentrations within the property via a heat map?
• Visitor origin locations using integrated third-party residential and demographic datasets
• Cross-shopping behavior and competitive retail comparisons using third-party mobility data.
• Customer segmentation profiles layered onto visitor traffic for deeper demographic understanding.
• Day-part traffic breakdowns (morning, midday, evening, weekday vs. weekend) using third-party mobility data.

How DMM polygons are Delivered:

• Delivered directly as polygon files for integration into your own third-party geospatial application.
• Available for licensing via the DMM Feature Service on the Esri ArcGIS platform and other DMM data reseller partners.

Request more information today.

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