Representing a larger sampling of the retail environment, DMM Shopping Center polygon geofences are unique because they:

• Exclude non-retail outparcels whenever possible.
• Utilize the most recent imagery and site documentation.
• Verify active or inactive retail areas.
• Provide more targeted mobile device analytics & basis for more targeted advertising.

You’ll be able to identify and analyze:

• Where consumers moved before and after they arrived to the shopping center?
• Where are the traffic concentrations within the property via a heat map?
• What are the Precision with Privacy® locations of the visitor traffic of the property?

Through our partnership with B. I. Spatial, you can get additional comprehensive analytics that can include:

• Customized Geofences & Retail Boundaries.
• Customer Segmentation Profiling & Analyses.
• National Mobility Grid ™ – Traffic by Day Parts (Breakfast, Lunch, Dinner, Weekday, Etc.)
• Precision with Privacy ™ – US residential point dataset (With or Without segmentation profiles)
• Traffic Heat Maps.
• Cross-Shopping & Competitive Retail Analyses.

Note: The polygons are NOT available in the DMM online access subscription. Instead they are delivered directly to you as polygon files for integration into your own 3rd party geospatial application or can be licensed via the DMM feature service on the Esri ArcGIS platform.

Request more information today.