DMM Retail Industry e-News Issue #199

Try TikTok to Target Teens… But Don’t Ignore the Millennials… Star Wars Movie. I’ll Wait for That. But a Burger?

tiktokTry TikTok to Target Teens…

Anyone in the 16 to 24 age bracket is pretty much an expert in all things digital. They’ve grown up in a digital world. They’re called upon to help their grandparents figure out what a Tweet is and how to make their phones louder. To retailers, according to Jack O’Leary, senior retail insight analyst at Edge by Ascential, with spending power totaling $140 billion, they are ideal consumers. In an article posted on MyTotalRetail.com, O’Leary noted that TikTok has recently made its popular app shopping-friendly, even hosting a livestream-shopping exclusive for its users. “The livestream was organized to showcase a limited-edition fashion collection designed by artist Joshua Vides. Consumers attending the event on TikTok Live had early access to the collection, which for the first time could be purchased directly through the TikTok app. This worked well — not just because Gen Z are already on TikTok, but because it blended entertainment with the shopping experience seamlessly, proving its worth as an effective means to engage a Gen Z audience and inspire them to make a purchase.”

yoga…But Don’t Ignore the Millennials

While many consumers are creating new habits online, compelling retail strategies for brick-and-mortar locations can create appeal among younger shoppers. A 2019 survey by Digital Commerce found that Millennials make up to 60% of their purchases online, and the pandemic has helped increase those numbers, but unique experiences can entice them to shop in-store. That’s according to Jordan Gorjian, the director of leasing at Gorjian Acquisitions. In a recent article posted on Real Estate Weekly’s website, Gorjian said it’s important to focus on “experiential” retail rather than dwell on the product assortment. “Retailers have developed creative options to draw customers into their stores by offering relevant customer experiences. Lululemon offers yoga classes and meditation spaces next to the athletic and yoga wear displayed in their retail spaces. And perhaps as the epitome of a relaxing retail experience, Casper has started to install nap pods for customer use in some of their mattress stores. The focus is to create a positive experience that will make the customer want to come back,” Gorjian said.

burgerStar Wars Movie. I’ll Wait for That. But a Burger?

Like many Americans, your humble e-newsletter editor has waited in long lines for various things. Some of them made sense, others, you end up thinking, “What was I thinking?” Star Wars films, Space Mountain at Disney World, the bank to deposit checks. Or to buy toilet paper (you don’t want to be caught without a spare square or two). But a burger? That better be the best burger ever! The lines were reportedly 12 hours long for the first In-N-Out Burger joint to hit Colorado. “Traffic is double double animal style right now,” the Aurora Police Department tweeted Friday morning, according to The Today Show. It also happened in Indianapolis recently, where the lines were two hours long at the grand opening of a California Burger (a unique, single-store location in Indy). According to a recent article on WISH-TV Channel 8’s website, one guest “waited 2.5 hours for a couple of cheeseburgers and chili cheese fries.” It’s all about the content: provide and they will come.

Spotlight Listing
Spotlight Listing
Details

Plaza Carolina

Avenida Jesús M. Fragoso
Carolina, PR 00983
Website

Stats

Gross Leaseable Retail Area
1,158,121 sq. ft.

Year Opened
1978

Owner/Developer
Simon Property Group, Inc.

Retailers

Retailers Include
Best Buy, T.J. Maxx, Foot Locker, Novus, DAG Sunglasses, Kress, Kokomo, Fahrenheit Pizza Express, Nestlé Toll House Café, nvicta, Prinket, Fraganzza, Eye Center Boutique, Boost Mobile, DIRECTV, Just 4 Fun

Summary

Summary
Plaza Carolina is the second-largest shopping center in Puerto Rico. Plaza Carolina serves a primary market population of 417,516 with an average household income of $38,792.


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