The Importance of Data-Driven QSR Site Selection underscores the shift from traditional methods of site selection to leveraging comprehensive, integrated data for smarter decision-making. Quick Service Restaurants (QSRs) are increasingly relying on advanced tools and datasets—like shopping center feature data, visitor traffic analytics, and enhanced demographic insights—to minimize risk, identify growth opportunities, and optimize new locations. This approach not only helps uncover hidden opportunities but also ensures alignment with target customer profiles, enabling QSRs to thrive in a competitive landscape .