Directory of Major Malls offers delineated Shopping Center Geofences (polygons) for almost 20k major shopping centers and malls in the United States and Canada. These proprietary polygons, created through a strategic alliance with B.I. Spatial.
DMM’s delineated geofences are virtual spatial boundaries specific to a DMM shopping center or mall. and correspond to the full site of shopping center, including shadow anchors and parking lots. These geocodes enhance the level of retail analytics that can be created using DMM data by allowing for analysis based on external activity outside, beyond just the physical interior of buildings..
Geofence is illustrated in the green shaded area
Retail Boundary is illustrated in the gold shaded areaDMM geofence/polygon boundaries give specific attention to the retail environment around and including the DMM shopping center or mall. Not every adjacent structure contributes to the retail environment. In this example, the DMM shopping center geofence has excluded the 3 non-retail buildings (apartments (2), hotel (1)) adjacent to the property. Any derived insight using the polygon will be solely retail centric and relevant.
DMM Retail Geofences are very robust and very flexible. When joined with mobile device and other retail data, they give you the additional depth of data into the market area and thus facilitates a more informed decision-making process.
Note: The polygons are NOT available in the DMM online access subscription. Instead they are delivered directly to you as polygon files for integration into your own 3rd party geospatial application.
